Business and Networking Strategies with Bridge Fibre
Business models
Wholesale model
The wholesale model works on the basis that we charge a single monthly charge for the provision of the line and bandwidth charges to the Park and the Park then marks that up and charges it back out to tenants. This puts the Park management in the contract line for the services, normally requires them to provide first line support and means that they have to take liability for the service level agreement and billing. This can make sense, especially for hot-desk type services (see below for an expanded view of this specific model) where the contract with the user is more casual but does create manpower overhead and liability for the Park management
Retail model
The retail model is the one we normally employ with the vast majority of our landlord clients and usually means that Bridge contracts directly with the tenant for the services provided under a blanket contract with the Park which defines the expectations of that service and the underlying commercial model between the parties. Bridge normally takes the liability for the external line contracts, delivers a range of services to the tenants against different tariffs and service levels and provides full billing and support. Any payment back to the landlord is normally calculated relative to the capital investment of each party and the required ROI
Per desk/per tenant charging
The per desk/per user model can be a variant of either wholesale or retail models but per
Some incubators bundle in a range of services including Broadband telephone into a single per desk charge (including rent, service charge etc.) and this can work well for single user and smaller companies, and less well for larger companies or those staying for longer periods where it becomes more difficult for the tenant to establish market equivalence. It can also be used as a hot desktop up for virtual tenants.
Co-investment and revenue shares
Bridge sometimes co-invests with its landlord partners in building the infrastructure to deliver services. This is most common where there is a mature tenancy base and we are refreshing the infrastructure when taking over from a previous service provider or from the landlord themselves who were previously providing an in-house managed service. We have completed two of these over the last year.
In any case, we work with the landlord to design the most cost-effective infrastructure from wiring closets and cabling through to switching, routing and firewall infrastructures. In many cases, we can engineer degrees of resilience into the network, either from day 1 or over time to match demand. This is somewhat dependent on the existing structure
Most of our revenues come from monthly recurring service invoices and we will often source equipment on a transparent cost basis with modest charges for the labour required to set up the building. Nowadays building a high-performance wireless network through the building is as important as the copper and fibre cabling and this can be not without its own specific challenges. In some
Once we have established the capital costs and the likely tenancy levels and service
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External Connectivity Options
Inter and Intra Campus connectivity
There
JANET
JANET has an extensive network of its own which is now open to us for commercial use and offers significant advantages where a site is close to (or shares a campus with) a University, college or research site. As the first service provider with a commercial contract with
CityFibre
We have concluded a contract with CityFibre who have their local base in Cambridge at the Science Park. This connection is going live as we speak and offers other options for both local and national connectivity at high speeds and lower tariffs
Openreach
We often use Openreach local fibre connections (EADs) to connect sites together and connect more remote sites back into our core network or other service provider’s networks. In combination with other local
Resilience/site limitations
The cost and feasibility of engineering resilient connectivity
Wireless connectivity
Another option with much lower cost (no line charges) is to construct a resilient link with a
Intra site services
CCTV/Access Control/Security/BMS etc.
All of the