How does a business choose where to base its offices? There are many factors that come into play when making this kind of decision:
- Location: City centre? Rural?
- Proximity to customers
- Proximity to suppliers
- Transport links, parking and even bike racks
- Scalability – can we grow (or shrink) into larger accommodation?
- Local amenities – food, gym, childcare
- Look and feel
Recent research by Creative Places has shown that now it is access to staff and technology that drives the decision for tenants, particularly for innovative, fast-growing companies.
Landlords of multi-tenanted commercial properties recognise that fast, reliable access to the internet is no longer a nice to have, it’s an absolute necessity. Bridge Fibre landlords, such as Science Parks and Innovation Centres, tend to work with IT-reliant companies who take this requirement to another level. In order to attract and then retain these tenants the technology has to “work”, consistently and at high speed and high capacity.
Extending full-fibre to your location
But what if the landlord has a remote, out of town site or a city centre location that missed the fibre rollout? How do they go about getting the levels of connectivity they want? How do they know it’s going to be reliable? What happens if an electrician accidentally cuts a power cable?
Most people’s experience of buying internet is for their home and generally this is driven by price. Providing connectivity for a business is a very different proposition. There are many more users, complex wi-fi requirements, traffic in both directions and any outage costs time and money and is not just an inconvenience. It’s about value not cost, and service not products.
At Bridge Fibre, we pride ourselves on our relationships with our landlords. That’s why they stay with us for so long. We work with over 40 Science Parks across the UK and understand their changing needs and how we can deliver on them.
We like to start early – wherever possible we aim to be involved during the planning phase of any development work. This means that we can use our experience to help architect the optimum network design within the constraints of the site. Sometimes this can mean extra cabling or different cable routes to improve reliability. There may be future plans that can be incorporated into the overall design. It also means we can take into account any sitewide activities not required by tenants such as CCTV. Having these discussions early in the planning process can make a real difference.
It’s not just with products and infrastructure that we can help our landlords. Laying cables in the ground and into buildings often requires legal consent from the landowner. We understand what is needed and work with the landlord to find the most effective way to meet the legal requirements.
Delivering on changing needs
Landlords recognise the need to be flexible with workspace configurations. A lot of tenants start off small but grow and expand with their business. A deep, co-operative relationship means that Bridge Fibre is able to support the landlord as tenants grow with minimal disruption. Nobody wants to move offices over the weekend only to find the internet isn’t up and running on Monday morning.
As staff return to a new working environment, landlords will be facing many requests to reconfigure office space. More hot-desks, more meeting rooms, more breakout areas and more flexibility with wi-fi. These all change the demands on internet provision, reinforcing the need to work with a trusted partner.
At Bridge Fibre, we understand what a landlord needs in order to provide their tenants with what they need. Fast, reliable connectivity and associated products for sure, but excellent service above all else.
Tim Ireland, CEO